Coconuts – How Do They Work?

This was a fun, semi-impromptu project at Tommy Bahama with no budget. We recruited a few in-house creatives for the B-roll and turned the camera on Steven, who grew up on Hawaii. I served as a one-man film crew for this project. I worked with Steven to craft the story arc, then directed, filmed and edited the final video. From idea to final, approved cut was about 4 days. Total budget: about $20 for the coconuts.