Start to finish, I worked on this every step of the way, working with our internal producer to develop concepts, scripts and storyboards. The production was based in Seattle in conjunction with Kontent Partners. We had one day for video, then one day for photos. The goal: capture as much content as possible. Mission accomplished.
In addition to the full-length video, we wound up with a couple dozen cutdowns in 30-, 15- and 5-second lengths. These were all translated for Crocs’ primary markets in Latin America, Germany, China, and Korea. The results of this shoot were so successful the photo/model rights were extended for an additional year.