Crocs Brand Guidelines

While this was my single biggest achievement during my time at Crocs, it contains confidential information that I’m not going to share here. Leading a team of art directors, designers and copywriters, we defined and refined all usage of brand assets, including logos, color palette, typography, franchise positioning, marketing tools and tactics, and celebrity guidelines. Plus, we created hundreds of integrated marketing mockups, translation guidelines, campaign headlines (organized by affinity and product!) and much more. This was called, “the single biggest, best, and most comprehensive brand guidelines the company has ever had.”