LiteRide Global Launch

This was a fun, challenging project. From coming up with a product name to writing the positioning statement, tagline, and “tech callouts,” I was involved in this project every step of the way. I led a cross-functional team to ensure consistency across all touchpoints of this integrated global campaign, which included Crocs retail stores, wholesale partners, ecommerce, email, social, and video. It was Crocs’ single most successful product launch since the Classic Clog, shattering sales projections.