Crocs Comfort Manifesto

As part of the re-branding of Crocs, it was necessary to define and refine the various "comfort levels" — without underselling any products. I worked with senior leadership and product design to craft a strategy that "ticked all of the boxes" that could provided consistent brand messages at every touch-point, from crocs.com to 3rd-party product pages. Hosted by the VP of Product Design, this video was recorded and edited by Coe Productions: http://www.coeproductions.media/